Let $\vec{a} = \hat{i} - 2\hat{j} + 3\hat{k},; \vec{b} = 2\hat{i} + \hat{j} - \hat{k},; \vec{c} = \lambda\hat{i} + \hat{j} + \hat{k}$

and $\vec{v} = \vec{a} \times \vec{b}$. If $\vec{v} \cdot \vec{c} = 11$ and the length of the projection of $\vec{b}$ on $\vec{c}$ is $p$, then $9p^2$ is equal to: